For example, many people expect several spin-offs from the famous Games of Thrones TV show because it would enable the audience to interact with the content for longer and generate additional profit. It serves to extend the life cycle of creative content, reach, maintain and expand audiences, design interactive proposals and generate higher economic returns. Why is Transmedia Storytelling important?īy their very nature, Transmedia narratives place us before a more open and flexible type of content, which flows through different platforms and languages, generating complex narrative universes. This kind of storytelling encourages the audience to engage more personally with the content. Producers of such content are moving the emphasis from storytelling to story-making by intricately connecting multiple elements that could also just exist by themselves. Universes like Star Wars, The Matrix and Marvel have been developed through multiple media such as movies, comic books, video games and cartoons, which all participate in telling the multiple stories that are part of these universes. Transmedia narratives are acquiring increasing influence in communication processes and in mass culture, emerging as one of the trends with the greatest projection, both from a creative point of view as from a commercial one.
The terms Transmedia and Transmedia Narratives refer to a set of narrative strategies endowed through different media. What is Transmedia Storytelling and what is its purpose? Think of the movies that people watch, but also of the video games, figurines or other artefacts like Iron Man mugs. Transmedia storytelling lets a Story exist as different forms of entertainment to acquire a larger audience which in turn will drive to actively consume any form of entertainment the universe of a specific Story exists in.Do you know what Transmedia Storytelling is? Even if you have never heard this term, you probably know several cases of such storytelling: The Matrix, Star Wars, Marvel, Game of Thrones, … These universes were all developed through multiple media that are continuously consumed by millions of people on the planet. Someone that doesn’t read books won’t read a book if there is no incentive for him to take part and the opposite is also true. "A good transmedia franchise attracts a wider audience by pitching the content differently in the different media" - Henry Jenkins, Transmedia Storytelling If you still haven’t figured it out, acquiring a larger audience that has consumed different forms of content is where transmedia storytelling shines its brightest.
Similarly, I also bought the video games and watched the new spin-off movies that are mediocre at best.
#Transmedia storytelling movie#
Naturally, this was because I watched the movie when it came out and wanted to know what happened next.
#Transmedia storytelling series#
Whether it’s gaming or film industry, everyone is continuously releasing new and exciting things which mean that creating content that’s only good won’t be that profitable in the long run.įor me and many people in the world, the Harry Potter series might have been the first Novel series that I decided to read. Today we have more choices than ever before and are bombarded with ever-increasing volumes of content from different brands. But what makes transmedia storytelling so profitable and why has it become so crucial for franchises to branch out into different forms of entertainment? Let’s find out! Good Content Just Isn’t Enough Anymore The most evident examples of companies using transmedia storytelling is the Marvel Movie Franchise that has spawned multiple movies, spin-offs, comics and animated films in the past 10 years to profit more and more with each new release. The universe of a story can continue to expand and add richness and detail to the overall world of a story with each new release, such as character backstories and secondary plotlines in any form of entertainment the producers want. This requires the audience and fans to get personally involved in a franchise further strengthening a fanbase allowing developers and filmmakers to further expand the universe the stories are set in.
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